Still marketing the way you did five or ten years ago? You might be selling to a generation that’s already moved on.
In this new ContEd Session from the Auction Academy of North Carolina, 20-year auctioneer Matt Price breaks down one of the most misunderstood skills in modern auction marketing: generational marketing. Learn how to reach everyone from the Silent Generation to Gen Alpha — and why understanding how each generation thinks, buys, and bids (not stereotypes) is the key to a bigger buyer pool and a future-proof brand.
From a house that sat unsold for 367 days to a 30-day auction close, this lesson shows what happens when your marketing actually matches your audience.
Important Class Information
Marketing is essential to the practice of auctioneering, but it does not have to be expensive. Overlooking opportunities, relying on outdated methods, or assuming that only large budgets produce results can all be problematic for the auctioneer. This Two Hour Continuing Education Course explores practical, cost‑effective strategies that strengthen visibility, build trust, and support long‑term business growth.
Upon successful completion, this course WILL satisfy your NCALB‑approved Continuing Education requirement. To ensure a smooth learning experience, please review the following information before beginning.
For Credit For This Course
For full credit for the course, please enter in the following information so that it can be properly reported to the North Carolina Auction Licensing Board, who has approved this course for continuing education for license renewal.
You Must have completed full payment of this course and submitted your information to the ContEd Coordinator.
Course Navigation
The course is organized into multiple sections that include video instruction, reading material, examples, and scenario‑based exercises. Each video segment must be viewed at a minimum of 65% completion before you are permitted to advance. Once the required viewing threshold is met, a navigation button will appear in the upper right corner of your screen, allowing you to continue to the next section.
Supplementary Material
A downloadable Course Manual accompanies this course. It expands our policies and procedures that are in effect for these courses.
Technical Support
If you experience any technical issues during the course, the Auction Academy support team is available to assist you. Email: admin@auctionacademync.com
Completion Timeline
You will have 30 days from the date of purchase to complete the course, or until the posted CE deadline—whichever occurs first. Please plan your time accordingly to ensure all sections are completed within the required window.
NCALB Requirement
The North Carolina Auctioneer Licensing Board (NCALB) requires that students complete at least 90% of the approved course content to receive Continuing Education credit. Maintaining compliance with this requirement is essential for proper CE reporting and license renewal.
Managing Instructor for the Course
Instructor: Matthew Price Contact: admin@auctionacademync.com NCALB‑Approved Instructor, Auctioneer, Real Estate Broker, Adult Educator
We trust that this orientation will help you navigate the course with confidence. Engage fully with each section, watch for the navigation prompts, and refer to your Student Manual whenever you need additional clarity. Should any issues arise, our support team is ready to assist.
Thank you for choosing Auction Academy. Welcome to a smarter, more strategic approach to auction learning.
Best Regards, Auction Academy
