Marketing does not have to be expensive, complicated, or outsourced to be effective. In fact, some of the most powerful marketing tools available to small businesses, auctioneers, and independent professionals are already in your hands. This class is designed to show you how to market consistently, professionally, and credibly without wasting money or chasing trends that do not produce results.
Using practical, real-world methods, this course focuses on marketing tasks you can do yourself—content creation, photography, video, social media, website updates, reviews, analytics, and local networking. These are not theoretical concepts or agency sales pitches. They are repeatable actions that build visibility, trust, and authority over time, especially in local and niche markets.
You will learn how to tell your story, document your work, educate your audience, and position yourself as the obvious choice in your market—all while keeping costs low and control in your hands. By the end of this class, you should understand how small, consistent efforts compound into long-term marketing strength, and how frugal marketing is not about doing less, but about doing the right things with intention and discipline.Approved by the NCALB for 2 Hours Continuing Education
Important Class Information
Frugal Marketing for Auctioneers — Auction Academy, Matthew Price
Marketing is essential to the practice of auctioneering, but it does not have to be expensive. Overlooking opportunities, relying on outdated methods, or assuming that only large budgets produce results can all be problematic for the auctioneer. This Two Hour Continuing Education Course explores practical, cost‑effective strategies that strengthen visibility, build trust, and support long‑term business growth.
Upon successful completion, this course WILL satisfy your NCALB‑approved Continuing Education requirement. To ensure a smooth learning experience, please review the following information before beginning.
Course Navigation
The course is organized into multiple sections that include video instruction, reading material, examples, and scenario‑based exercises. Each video segment must be viewed at a minimum of 65% completion before you are permitted to advance. Once the required viewing threshold is met, a navigation button will appear in the upper right corner of your screen, allowing you to continue to the next section.
Supplementary Material
A downloadable Course Manual accompanies this course. It expands our policies and procedures that are in effect for these courses.
Technical Support
If you experience any technical issues during the course, the Auction Academy support team is available to assist you. Email: admin@auctionacademync.com
Completion Timeline
You will have 30 days from the date of purchase to complete the course, or until the posted CE deadline—whichever occurs first. Please plan your time accordingly to ensure all sections are completed within the required window.
NCALB Requirement
The North Carolina Auctioneer Licensing Board (NCALB) requires that students complete at least 90% of the approved course content to receive Continuing Education credit. Maintaining compliance with this requirement is essential for proper CE reporting and license renewal.
Managing Instructor for the Course
Instructor: Matthew Price Contact: matt.price@auctionacademync.com NCALB‑Approved Instructor, Auctioneer, Real Estate Broker, Adult Educator
We trust that this orientation will help you navigate the course with confidence. Engage fully with each section, watch for the navigation prompts, and refer to your Student Manual whenever you need additional clarity. Should any issues arise, our support team is ready to assist.
Thank you for choosing Auction Academy. Welcome to a smarter, more strategic approach to auction learning.
Best Regards, Auction Academy
